McDonald’s efforts to re-establish its dominance over a growing number of healthier fast food competitors appears to be paying off after the popularity of its all-day breakfast and cut-price offers in the US helped boost profits by 35 per cent.
The company reported a net profit of $1.1bn (£763m), a marked improvement on last year’s $811.5m.
The profit follows on from better than expected US sales of 5.4 per cent and a 5.2 per cent jump in established markets including the UK and Australia. Overall sales increased by 6.2 per cent globally.
Simplified restaurant options and opening up its breakfast beyond Read full story ›
Source: The Drum
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