By Minda Smiley

To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Dan Gross, co-founder and executive creative director of DNA Seattle. Below, find out why Apple’s iconic 1984 ad is his favorite marketing moment.

When this campaign broke, Apple had lost its way and Steve Jobs had just returned as CEO.

As great as the advertising is, the way Jobs introduced it to his staff may be even better.

While the rest of the category was Read full story ›

Source: The Drum