By John McCarthy

Sky has enlisted brand comms agency Certain to rework the branding of its entertainment channels.

On providing a fresh new take on the broadcaster’s look, the agency developed a range of brand books to be followed across the business.

Toasty Kunheim, design manager at Sky said: “The challenge for Certain was to collaborate with us in articulating our on air vision in the form of brand books. The team took a fresh, enthusiastic approach and tackled the brief with real rigour.”

Phil Dean, managing director of Certain said: “This project was an opportunity to trial our new working model of collaborative co-creation, working Read full story ›

Source: The Drum