TBWA in APAC has partnered with Facebook to train 1500 of its staff on the newest mobile technology, part of a plan to amplify investment in mobile.
The partnership will see TBWA working with Facebook on training, creative and measurement partnerships across 12 TBWA offices in Asia Pacific. According to TBWA, it is one of the first few creative agency networks in the region to roll out such a programme.
Philip Brett, president of TBWAAsia, said: “Mobile is intrinsic to our way of life. With billions of people now managing their daily lives through their mobile devices, it is Read full story ›
Source: The Drum
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