With the 12th season of E!’s flagship show, Keeping Up with the Kardashians, set to return on May 1 the network is turning to Snapchat to build buzz.
Starting today, 10 custom geo-filters will be available to fans in Los Angeles, Miami, and Las Vegas, and special geo-filters will also be available in secret locations where only superfans will know to find them.
“The custom Snapchat geo-filters are such a unique social media offering,” Jen Neal, executive vice president of marketing, E!, told Found Remote. “They’re interactive, completely native to the platform, and add genuine value to users who want to share Read full story ›
Source: The Drum
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