By Seb Joseph

Moving into content and commerce ought to be an immediate priority at every publisher. But since it’s not, News UK is taking its own first steps in order to outdo rivals with more imaginative ways to make money.

Just scale in advertising isn’t going to sustain the future of journalism in the long-term at the publisher, believes chief commercial director Dominic Carter. While advancements in video, native, mobile and programmatic continue to fuel a promising advertising proposition at News UK, moving forward it wants to use all the data it hasn’t been able to share enough of it with advertisers to Read full story ›

Source: The Drum