Leading casual dining brand PizzaExpress has appointed London creative agency BD Network to develop a nationwide campaign to drive consumer engagement, trial and conversation for the launch of its new Hawaiian pizza.
The new Hawaiian pizza forms part of the brand’s new Spring menu and the agency’s experiential activation team will be on location across the UK engaging consumers, sampling the PizzaExpress Hawaiian pizza and amplifying the customer reaction via social media.
The experiential campaign by BD Network forms part of an above-the-line campaign created by Otherway, that sees pineapple-wrapped buses, and other outdoor media executions running across the country.
Gabby Barysaite, campaign Read full story ›
Source: The Drum
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