Yo! Sushi has launched a new campaign centred around the idea of ‘This is Tokyo’ to introduce its refreshed brand strategy.
The sushi restaurant, which delivers food to its customers using the Japanese style ‘kaiten’ conveyor belt method, wanted to hero the ‘authenticity’ of the dishes on its menu and approached design agency & Smith to refresh its branding.
The agency took design cues from the anime / manga culture and introduced Kanji script to Yo! Sushi’s menu and made sure all sections were named as they would be in Tokyo. The launch campaign leads with Japanese dish names so Read full story ›
Source: The Drum
Industry News
