By Lucie Kerley

Lucie Kerley asks the people who influence her what the word ‘influence’ means in 2016.

‘So, do you prefer to be called an influencer or a blogger?’ a guy asks me. *Gulp* Influencer sounds pretentious. Blogger feels like one in a million.

Growing up in the 90s me ant things like Pop Tarts, sleepovers, school discos, Girl Power and Smash Hits magazine were my world. No social media. Just talk and real-life interactions. Your peers were your influencers. But now, it’s all about ‘the new normal’: five second Snapchat conversations, funny filters, frivolous, accessible fun.

The girl or boy next door effect, as Read full story ›

Source: The Drum