By Minda Smiley

Millennials have become a key demographic for marketers who are looking to reach a younger and more digital-savvy audience, but new research has found that millennial spending behavior has the power to influence that of baby boomers and Generation X as well.

According to a study from FutureCast, a marketing consultancy within Kansas City-based independent agency Barkley, the six pillars that are most important to millennials when evaluating a brand include: social circle (friends and acquaintances advocate for a brand), self (brand’s purpose aligns with personal beliefs and sense of self), innovation (brand constantly improves and reinvents) trust (brand Read full story ›

Source: The Drum