By Rachel Gee

According to the latest expenditure report from the Advertising Association and Warc, UK ad spend growth hit a five-year high in 2015 of 7.5%, boosting overall spend to £20.1bn. And Warc research analyst James McDonald is forecasting a further 5.5% rise this year and in 2017, pushing total spend past its 2008 high.

“In real terms, after accounting for inflation, the UK ad market will surpass its pre-financial crisis level for the first time next year. This recovery, we believe, will have taken a decade happen,” he says.

The rise of mobile has triggered much of the growth and will account for Read full story ›

Source: Marketing Week