The brand, which is owned by Unilever, is launching the ‘Love at First Taste’ campaign as part of a wider drive to take a more modern approach to communicate with its target audience.
To inform the campaign, created by MullenLowe, Knorr asked 12,000 people in 12 countries what flavour means to them, to get a genuine understanding of the role it plays in everyday life. One of the key findings was that three in four people (78%) are more likely to be attracted to someone who enjoys the same flavours.
In light of the research, the brand created an interactive digital tool Read full story ›
Source: Marketing Week
Industry News