By Tony Connelly

Carlsberg has chosen Clifford French to manage its Uefa Euro 2016 ‘if Carlsberg did substitutions’ campaign.

The London-based sport and entertainment consultancy will manage Carlsberg’s earned media communications, talent and digital influencer amplification for the UK centric campaign.

As part of Carlsberg’s sponsorship of the England team the ‘Substitutions’ campaign will see well-known local pub signs substituted with patriotic alternatives such as The Three Lions.

Clifford French will work with Carlsberg to manage the four week outdoor campaign which will have 1,500 panels across the UK as part of a strategy to target pub-goers during the tournament.

A series of other stunts are planned Read full story ›

Source: The Drum