The unrestricted marketing on e-cigarettes has been hugely successful for advertisers, according to a new study which found a strong association between ad exposure and uptake of the smoking alternative.
E-cigarettes has emerged as a hugely popular healthier alternative to smoking however its success has been largely built on the industry’s free reign on marketing which it enjoys over the tobacco industry.
In the US spending on e-cigarette advertising rose to an estimated $115m, from $6.4m between 2011 and 2014. This was followed by an almost 12 per cent increase in e-cigarette use among US high schoolers.
A new report from the US Read full story ›
Source: The Drum
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