The new Bumper ad feature, which features a six-second video format and will launch in May, was developed after brand research found that 50% of 18 to 49-year-olds turn to mobile to watch videos.
In a blog statement, YouTube parent Google says: “Even in the living room, many people prefer to watch on their smartphone – for the control, personalisation and ease it offers. And as viewing habits change, we are working to introduce new formats adapted to these habits.”
Google goes on to say the new Bumper ads are “ideal” for driving wide reach and frequency, particularly on mobile Read full story ›
Source: Marketing Week
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