The Premier League has added Tag Heuer to its growing list of sponsors as it moves forward with its new clean brand strategy designed to open up more commercial opportunities for the league and its clubs.
Tag Heuer is preparing for the official launch announcement at a central London hotel today (26 April) where it will be unveiled as one of the first new brands to join the Premier League during its revamp of sponsors.
As part of the deal, a hi-tech Tag Heuer substitutes board will be used by fourth officials from start of next season. Officials Read full story ›
Source: The Drum
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