As the race to define the customer experience (CX) for a chief marketing officer has become staggeringly complex, both B2C and B2B marketers must narrow down their understanding of the CX and look for the “single best version of customer truth,” according to a recent report by the Economist Intelligence Unit and Marketo that surveyed 499 CMOs and senior marketers.
“Achieving personalization at scale is the biggest and most important challenge for us to get right. You’re no longer marketing AT people. You’re influencing them in an environment where they’ve already had a chance to form a view. We Read full story ›
Source: The Drum
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