By John McCarthy

Dogs Trust has selected Good Agency as the leading creative force behind its charitable pledges.

The dog welfare charity took the account after a pitch involving other agencies.

It will focus on improving and developing the charity’s fundraising activity across all channels including TV, radio, online and assorted digital channels.

Chris Norman, strategy director at Good Agency, said: “Dogs Trust is the UK’s leading dog charity, with an incredibly positive approach to ensuring the best possible welfare for all dogs, not just the dogs it rescues and re-homes.

“From the moment we received the brief the whole agency wanted to work on it. Read full story ›

Source: The Drum