Procter & Gamble (P&G) has cut its agency-related costs down from $2bn to a projected $1.5bn spend for the next year but there’s still room for improvement.
It shows the world’s largest advertiser is on track to shave off at least $500m in agency fees by next year. And yet in its third quarter results earlier today (26 April) it revealed there is “still more room to improve” as it eyes $200m in additional savings this year.
“After two strong years of savings, we’ll enter next year still spending $1.5 billion in agency-related marketing costs, still more room to improve,” said chief Read full story ›
Source: The Drum
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