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Kellogg’s Team GB Olympics push kicks off with Redgrave, Smith and Adlington sharing their #GreatStarts

on Apr 26, 2016 | 0 comments

By John McCarthy

Kellogg’s lead creative agency for its Team GB Olympic sponsorship, Taylor Herring has released the first content in the lead up to the Rio Olympics starring UK greats.

The agency is tasked with working with Kellogg’s residual agencies to hit home the cereal brand’s sponsorship of Team GB,

An eight month campaign running before, during and after the games will see Olympians such as Sir Steve Redgrave, Louis Smith and Rebecca Adlington feature.

Managing partner Peter Mountstevens, said: “We are delighted to be working with Kellogg’s on such an exciting campaign. We all remember the buzz and goodwill around the 2012 Olympics and Read full story ›

Source: The Drum