AOL has launched its ONE by AOL: Publishers service into Southeast Asia, hoping to offer publishers in the region an alternative to the ‘walled garden’ players such as Google, Facebook and Apple, due to having a more open approach to its ecosystem.
The offering first launched in the US and then Europe and positions AOL as a partner to publishers, with a stack of technology that can help with services such as audience engagement and analytics, content distribution and revenue management. AOL says its total investment in “publisher-first technology” has reached $1 billion.
In January it added AdelphD to its Read full story ›
Source: The Drum
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