Twitter has released its first earnings report for 2016 today (26 April), revealing mixed results for the first quarter of the year.
The social network posted earnings of $595m for the period, a figure it noted was at the “low end” of its guidance range, with sales climbing by 36 per cent year-on-year from $435.9m during the same time frame in 2015.
Twitter pinned the blame for slow growth on the fact that brand marketers did not increase spend “as quickly as expected” in the first quarter, so what does this spell for it’s future? Here’s what marketers need to know. Read full story ›
Source: The Drum
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