By Sarah Vizard

Covering the same core modules as leading MBA programmes but in just 12 lessons, it aims to give marketers the tools needed to do their job better. The course is CPD credited and can be used within their formal record for a professional body, institute or employer.

Ritson has taught at some of the world’s leading business schools including MIT Sloan School of Management, London Business School and Melbourne Business School. He has put together the course, including videos and readings, and will be doing a weekly online Q&A with students.

The first course starts on 19 Septembers and will last for Read full story ›

Source: Marketing Week