By Tony Laskar

Our industry is undergoing an explosive revolution with programmatic growth expected to reach 80 per cent of all digital spend by 2018; publisher co-ops creating networks of dominant online reach as they fear the future alone; viewability, ad blocking and ad fraud are delivering mixed messages to the advertising industry; the lack of awareness on technological advancements on attribution modelling, offline measurement tools and last but not least the hype of data driven advertising. Evidently, we are on the dance floor, dancing to the rhythms of our technological achievements while brands remain stuck to the tables trying to understand what Read full story ›

Source: The Drum