By Seb Joseph

Marketers are siphoning budgets from display campaigns on Twitter to its video ads, which when synchronised with TV media buys can lead to a 10 per cent lift in their return-on-investment from the legacy medium.

The business claims this combination leads to an uplift in campaign KPI’s on Twitter, but also strong TV ROI. It’s always been an opportunity for the micro-blogging site but what’s different now is that marketers have more budget to explore how they can boost the incremental reach of their TV campaigns.
In addition, there’s still a ton of underperforming display advertising out in the world, Twitter’s chief Read full story ›

Source: The Drum