By John Glenday

Asda has pledged to amend the way it presents in-store price promotions to consumers after being singled out for criticism by the Competition and Markets Authority (CMA) in relation to ‘specific areas of concern’.

The regulator’s intervention followed allegations that supermarkets were bamboozling shoppers with complex special offers rather than simply cutting the base price of goods.

Presenting its findings CMA executive director Michael Grenfell said: “The CMA’s examination of the market, following the super-complaint, found that supermarkets generally take compliance seriously, but there were some promotional practices that could mislead shoppers.”

In response Asda has promised to ensure that ‘now’ Read full story ›

Source: The Drum