By Jessica Goodfellow

Sky has announced DHL as its first ever pan-European advertising partner following the media company’s acquisition of Sky Deutschland and Sky Italia.

It marks the first major deal agreed by Sky Media’s new international sales division, which works across all of Sky’s territories – the UK, Ireland, Germany, Austria and Italy.

The new division is intended to develop campaigns that can be delivered at scale in Europe as well as capitalise on Sky’s growing global news distribution.

The partnership with DHL will see the activation of the logistics company’s “The Power of Global Trade” advertising campaign. The campaign will take the form of Read full story ›

Source: The Drum