By Mindi Chahal

Speaking on a panel at Marketing Week Live today (27 April) Massey said: “We need to be thinking about what we should be doing as marketers, [so it’s] not just the publishers fixing the issue.”

Publishers including the Telegraph and City AM have looked at a range of ways to cut down on ad blocking so it does not impact their ad revenues. Both detect if visitors to their website are using ad blockers, with City AM then limiting the content they see while the Telegraph asks them to whitelist.

Massey believes marketers have not put this much thought into Read full story ›

Source: Marketing Week