By Doug Zanger

Accountability can be a rare commodity anywhere. Under the searing hot light of creative expectation and expression, advertising and marketing, in particular, can sometimes miss the mark. Keri Elmsly, executive creative director of Second Story in Portland, Oregon believes that accountability is serious. She embraces the challenge of breaking through the noise — and it shows in her work and leadership.

Elmsly’s point of view allows for experience and thoughtful wandering to lead the way — with unexpected moments catalyzing breakthrough thinking. Her work is steeped in the idea that limits constrain beauty and effectiveness. An advocate for testing, she Read full story ›

Source: The Drum