By Gillian West

Global pet food brand Pedigree has joined forces with Clemenger BBDO Melbourne to prove dogs really are man’s best friend.

Following the real-life stories of three Australian pet owners, the three-minute ‘Hearts Aligned’ film shows how dogs help reduce stress levels and improve our lives.

The touching campaign follows research that showed pet owners to have greater self-esteem and a far better grip on wellbeing. Mia Cobb, canine scientist and demonstration co-ordinator, said the work aimed to “showcase the science behind the special bond we have with our digs and celebrate it.”

Leading sports scientist, Dr Craig Duncan, added: “I Read full story ›

Source: The Drum