Speaking at Marketing Week Live today (27 April), Marie Curie’s head of digital Claire Hazle argued that many brands face organisational barriers in making the most of their data to maximise the effectiveness of creative executions.
“A lot of companies are not structured to benefit from bringing data and creativity together,” she said.
She explained how at the charity her digital function acts as a “hub to bring teams together”, but added that this might not happen naturally at many companies. She said it requires both a concerted effort to get different functions to collaborate an ability to “bring data to life” Read full story ›
Source: Marketing Week
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