By Jonathan Bacon

Brands are at present applying the finishing touches to their football-related marketing campaigns ahead of Euro 2016, which gets underway in France in just over a month. For some brands these campaigns will entail the usual mix of flashy TV adverts and on-pack promotions, but others will allocate more resources to social media as they look to reach the growing segment of young male consumers who engage with football content online.

This includes investing in influencer marketing, whereby brands use the self-made stars of social media to reach their Read full story ›

Source: Marketing Week