With 60 per cent of brand and agency executives agreeing that their job titles and responsibilities have changed dramatically over the past two years, the relationships between brand and agencies is evolving and marketers need to forge new roles as forward-thinking agencies.
As technology and internal organizations have aligned agencies and brand stakeholders in such a way that agencies are now being asked to not only bring the creative ideas for brand campaigns but they also must become more attuned to the internal workings of the brand, according to a study released today by Forbes.
In order to meet the Read full story ›
Source: The Drum
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