By Seb Joseph

Dentsu Aegis has picked McgarryBowen London boss Rick Hirst to become the first chief executive for its Carat UK business in the hope his experience in the creative space can help differentiate its media arm.

He replaces managing director Matthew Hook, who has been promoted to the newly created role of chief strategic officer for Dentsu Aegis UK and Ireland, becoming part of chief executive Tracy De Groose’s core team.

Hirst is tasked with growing the business at a time when media is becoming increasingly fragmented and more commoditised. Like other media businsseses, Carat is looking for more creative ways to solve Read full story ›

Source: The Drum