Panasonic is attempting to generate support for Team GB athletes ahead of the Rio Olympics with its Superfans campaign fronted by Olympic gold medallist, Amy Williams.
A long-term official partner to the British Olympic Association (BOA), Panasonic is today (28 April) launching a social media drive which it hopes will give the Team GB athletes added motivation, helping them mirror the achievements which made London 2012 so successful.
Running under the tagline ‘Can You hear Us in Rio’ the integrated campaign is asking fans to show their support for Team GB athletes on social media by posting fun and passionate Read full story ›
Source: The Drum
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