By Jerry Daykin

For the past five years of social media marketing nothing seems to have got the industry (and at times the users) so continually excited as the discussion of ‘algorithms’, their updates and their introductions.

While talk of Facebook’s newsfeed algorithm was becoming old news, Instagram’s and Twitter’s decision to introduce their own variants has reignited the debate more fiercely than ever. The notion that these algorithms hide our content from our followers and make it harder for us to market to them is pretty ingrained within, and duly hated by, the marketing narrative. Facebook lured us in with the promise Read full story ›

Source: The Drum