Olympic sportsman Nick Symmonds is offering brands the chance to advertise on his right shoulder to raise awareness of the strict ad placement rules implemented during major sporting events.
The track athlete and two-time Olympian is auctioning off nine inches of ad space on his arm via eBay, and the lucky winner will see their logo, URL or social media handle adorn his shoulder in the form of a temporary tattoo.
The stunt is designed to highlight what Symmonds has described as “antiquated rules” put in place during some major track and field events, including those governed by the International Olympic Read full story ›
Source: The Drum
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