L’Oréal UK & Ireland, has appointed Rapp as the beauty brand realigns its efforts to create more compelling customer experiences for current and prospective customers.
Rapp, which was appointed following a three-way pitch, has been brought on board to deliver an omni-channel customer view for L’Oréal by providing a multi-platform CRM technology solution for a number of divisions within the business.
The platform will bring together all online and offline data for a wide portfolio of brands, as L’Oréal continues a strategic plan to deliver personalisation and ‘the desire to deliver compelling, relevant conversations at every customer touchpoint’.
Noorin Virani, Read full story ›
Source: The Drum
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