By Rob Blackie

Ofcom’s annual Adult Media Use & Attitudes report this week, as usual, provided a fresh look at British society, with comparative data back to 2005 for some questions.

The data challenges three common stereotypes often used in marketing.

Over 50s are avid internet users

The over 50s account for half of British consumer spending. But marketing to the over 50s is still stuck in the past, assuming they are luddites. And advertising to this group ranges from twee to insulting.

(Note this image served to me for being over 40 might be a trifle too far – but standard stock photography if you Read full story ›

Source: The Drum