The New Zealand Government has partnered with Samsung to use virtual reality (VR) in its business to business marketing, using it to better tell stories around food provenance.
New Zealand Trade and Enterprise is using VR at trade shows to give an insight to food buyers about the produce from New Zealand. As with a lot of new technology, the marketing adoption of VR has largely been in a B2C context but Lauren Bartlett, regional marketing manager for New Zealand Trade in Asia, said: “For us, virtual reality is almost more effective in B2B than B2C.”
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Source: The Drum
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