By Gillian West

It’s a clean sweep for Bupa UK and WCRS winning Creative Work of the Month for the interactive music video ‘Body as a Band’.

Voted for by The Drum readers online and via Twitter (where the work won 47 per cent of the vote), Body as a Band takes the first Creative Work of the Month title.

Starring The Futureheads, the video aims to show people how well their bodies are performing via an online quiz – available here. With 54 different iterations on offer, the website serves up a unique, personalised version of the 2010 hit ‘Heartbeat Song’ Read full story ›

Source: The Drum