By Tom Blacksell

I was interested to read the findings of the latest Experian Digital Marketer Report last week. The eighth annual study reveals the top challenges, priorities and other key issues impacting marketers around the world. Despite the fact that things have moved on significantly in the last 12 months, it’s clear that the marketing community is still trying to get to grips with truly understanding their audience.

This year, the top challenge cited by marketers is also their top priority: “Knowing their customers’ needs, wants and attitudes”. Some 38 per cent of marketers cited “knowing their customers” as their top challenge Read full story ›

Source: The Drum