Tennent’s Lager has went all in with its Wellpark creative, launching a mock VisitScotland-style video, dubbed ‘Visit Wellpark’, to promote a new website which will host all of its animated content.
The Scottish lager brand has created a fictional Scottish town called Wellpark (also the name of its Glasgow-based brewery), with an supporting interactive video to showcase its animated shorts and the “patter” that represents the lager.
The video is also narrated by fictional documentarian Neil Brawhair and carries the unique illustration style and tongue-in-cheek tone adopted by the series.
Video of Tennent's Wellpark | VisitWellpark
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