Research from the American Academy of Pediatrics have called for greater regulation over alcohol brands marketing techniques after finding a correlation between problem drinking at a young age and use of product and brand placement in popular TV shows.
As reported by Science Daily, for the report titled ‘Alcohol Brand Placement in Television Shows: A Content Coding Analysis and Comparison with Youth Brand Preference’ researchers measured the alcohol-related content, including brand placements, across 10 popular TV programmes
There was an average of more than two alcohol brand placements per show episode, with some shows featuring more than 13 brand placements Read full story ›
Source: The Drum
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