The Kentucky Derby is fast approaching, and viewers, attendees, and NBC Sports know that this is no ordinary horse race: it’s an all-out spectacle.
Derby Day is a fashion show, foodie heaven, and sporting event wrapped in one, and because of this, lends itself well to innovative social activations.
For the first time this year, NBC will be strategically placing GoPro cameras around Churchill Downs, and fans will be able to stream the unique feeds via the @NBCSN Twitter and Periscope accounts.
“The GoPros will capture the excitement of the race in the stands, with the fans cheering like crazy for their horse Read full story ›
Source: The Drum
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