Etihad Airways has significantly increased its presence in the fashion industry, signing a long-term partnership with WME – IMG partnership.
As a result of a multi-year partnership, the airline will sponsor 17 major fashion events including Fashion Week New York, London, Berlin, Sydney, Milan and Mumbai.
Etihad Airways Partners, Alitalia, Jet Airways, airberlin, Air Serbia, Air Seychelles, NIKI and Etihad Regional, will also help with the global travel plans of event attendees.
James Hogan, Etihad Airways’ president and chief executive officer, said: “This is a ground-breaking new partnership for Etihad Airways. Together with WME | IMG, we have created a unique marketing relationship Read full story ›
Source: The Drum
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