By Tony Connelly

Irn-Bru’s iconic branding has redesigned to reflect the brand’s rich history while adding a modern twist to its famous girder symbol.

It is only the eighth redesign in the 115-year history AG Barr’s most successful soft drink and has beenl led by design agency Jones Knowles Ritchie (JKR).

The new Irn-Bru’s cans and bottles see the return of its original strongman, Adam Brown, who featured on the original packing in 1901. JKR have ensured that the brand’s instantly recognisable blue and orange colours, which were first introduce in 1947, have remained as the basis for the redesign.