An Argentinian football club has adopted an outlandish marketing ploy with their season ticket holders by implanting them with microchips under their skin.
Club Atletico Tigre, based in greater Buenos Aires, has launched a ‘Passion Ticket’ for its most diehard fans.
The ‘ticket’ is not so much a ticket as a microchip which is inserted under the skin and allows users entry into the stadium without the need for identification or a traditional season ticket.
The first division side’s supporters are renowned for their passion and pride which can be summed up in their amorous chant called ‘I carry you inside me!’
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Source: The Drum
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