By Gillian West

BT has recruited none other than Hollywood action and comedy star Ryan Reynolds to front its latest ‘Behind the Scenes’ BT Infinity campaign.

Voted Creative Work of the Week, the AMV BBDO-led campaign sees the Deadpool actor parodying the advertising process to give an entertaining insight into the world of promotions.

Titled ‘Faster’, viewers see Reynolds explain that life moves pretty fast for him – so he needs broadband that moves as fast as he does.

Reynolds starring role follows in the footsteps of Ewan McGregor, Willem Dafoe and Rebel Wilson who have also fronted recent BT Infinity campaigns.

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Source: The Drum