By Doug Zanger

Last week, Clorox announced the selection of FCB and McGarryBowen as the lead agencies for the Oakland, California-based brand. According to the company, the selections were due to both agencies demonstrating “strong creative talent, digital marketing prowess, multi-discipline integration communications planning, and seamless access to outstanding capabilities across their networks.”

“This is a time of tremendous change and enormous digital opportunity,” said Eric Reynolds, chief marketing officer, The Clorox Company. “We are delighted to have the opportunity to collaborate with FCB and mcgarrybowen/Dentsu Aegis Network as our two agencies of record. Both agencies have a rich history of building brands that Read full story ›

Source: The Drum